Client Spotlight: Liana Ross

This week’s client feature goes to Liana Ross. Liana has been working with us since May and has been such a positive addition to the team. Initially we started with fat loss and then progressed her through a reverse diet which she is now maintaining. 1) Hey Liana! Tell us... Read more

BEFORE YOU START THAT CRAZY DIET…

When you think of the word diet, what do you think of? Probably something along the lines of miserable, strict, and/or boring. Dieting gets a bad rap because of the past. Fad diets have proven to be unsustainable for most, and honestly unappealing to even more. Fear-mongers have driven us... Read more

Why the Evolution?

SD Evolution. It doesn’t say FITNESS. It doesn’t say PERSONAL TRAINING. Nothing about it screams HEALTH AND WELLNESS. So if it doesn’t directly tell the consumer who we are, isn’t it bad branding? I guess that’s up to the opinion of the person answering the question. But I can tell... Read more

Creating a Pre-workout That Works For You

There is no doubting the importance of a pre-workout. But your idea and my idea of a pre-workout are probably completely different. You all know how I feel about certain supplements in general, ESPECIALLY pre-workouts, so I’m only going to briefly touch on this and then breakdown how you can build this... Read more

Why I don’t believe in cheat meals

Splitting a pizza, eating a tub of ice cream, a huge burger with fries and a large chocolate milk shake to wash it down followed by a trip to the grocery store for bags of candy. You’ve probably seen people post pictures of these things on a Saturday or Sunday... Read more

FITNESS IS NOT ALL OR NOTHING

Alessandra Daniele, B.S. Exercise Science, CPT, EP-C I tend to be a diehard individual. When I start a book, I feel the need to finish it within that same day. When I find a new food I like, I will eat that same food for weeks straight. When I first... Read more